The Blooming Experience

  • A nurse helping a woman with her newborn baby in a cozy, well-lit room.

    Postpartum Doulas

    A postpartum doula provides in-home support after birth, helping with newborn care, feeding, and recovery.
    They guide and nurture families through the early weeks, creating a calm and supported transition.

  • A woman in a white coat holding a happy newborn baby dressed in cream-colored clothing in a hospital room.

    Newborn Specialist

    A newborn care specialist provides expert, hands-on support with newborn routines, feeding, and sleep.
    They help establish structure and confidence during the first weeks at home.

  • Close-up of a woman holding a small child, both dressed in white, with the woman wearing a white blazer and the child in white shoes and tights, set against a blurred background.

    Nanny

    A nanny provides consistent, in-home childcare tailored to your family’s daily routine.
    They support your child’s growth, safety, and development while giving parents reliable peace of mind.

  • A small wooden table with two matching wooden stools beneath it. On the table, there is a small drum, some pieces of paper, and some colorful round and rectangular objects, possibly toys or educational materials. The setting appears to be a child's play area or classroom, with a beige carpet and plain wall background.

    Family Coaching

    A virtual 1:1 consultation offers personalized guidance on newborn care, routines, and postpartum support from the comfort of your home. Helping you feel confident and supported every step of the way.

A woman with long dark hair hanging over her shoulder, wearing a white dress, hanging baby clothes on a clothesline in a forested area.

3 Steps to Trusted Care

Match (Open Communication)

We carefully connect you with the right caregiver, keeping communication clear and collaborative every step of the way.

We take the time to understand your family, your routine, and exactly what support you need.

Consultation (Thoughtful Planning)

Ongoing Support (Care You Can Count On)

We stay involved to ensure everything continues to feel right, offering guidance and support whenever you need it.

Woman in a white dress and large sun hat holding a young child, both reaching for hanging Easter eggs on a blooming tree in a grassy park. A small, tan dog sits on the grass watching them.

Our Screening Process

  • We don’t just read resumes, we verify real, hands-on experience, training, and certifications to ensure every caregiver meets our standard.

  • Each caregiver is thoughtfully interviewed and evaluated, including live skill demonstrations in newborn and postpartum care.

    • Comprehensive background checks, verified references, and screenings completed for all caregivers

    • CPR, Infant & Adult AED, and First Aid certified

    • Up to date on required vaccinations

    • Certified Newborn Care Specialists with 1,000+ verified newborn care hours

    • Postpartum doulas covered by professional liability insurance

  • We take the time to match you with a caregiver who aligns with your needs, lifestyle, and values, so the fit feels natural from the start.

  • "I felt taken care of too, not just my baby."

    -Former Client

  • "Gave us the confidence we needed."

    —Former Client

  • "Consistent, responsive, and very reliable."

    —Former Client

Frequently Asked Questions

  • Our services are designed to provide personalized, reliable support for every stage of family care.

    • Newborn Care Specialist Placement — $3,000 flat fee

    • Postpartum Doula Placement — $4,000 flat fee

    • Long-Term Nanny Placement — 10% of annual salary

    • Family Coaching Sessions — Starting at $125

    Flexible payment plans are available. All families receive a personal consultation and clear fee breakdown before moving forward.

    All placement fees are due prior to services being rendered.

  • The $250 administrative fee covers a 45–60 minute in-depth consultation where we take the time to understand your family’s needs, schedule, lifestyle, and care preferences.

    This fee also includes:

    • Personalized care assessment and role guidance (nanny vs NCS vs doula)

    • Customized job description tailored to your family

    • Market insight on compensation, expectations, and structure

    • Candidate sourcing and outreach

    • Initial screening and pre-qualification

    • Background checks

    • Drug screening (when applicable)

    • Coordination of interviews and next steps

    This allows us to begin a focused,intentional search and present candidates who are aligned with your home and expectations.

  • Each role supports your family in a different way depending on your stage and needs:

    • Nannies:
      Provide ongoing, long-term childcare in your home. They support your child’s daily routine, development, and overall care, and may assist with child-related tasks such as meals, laundry, and light organization. Ideal for families seeking consistent, day-to-day support.

    • Newborn Care Specialists (NCS):
      Offer short-term, specialized care for newborns, typically during the first 8–12 weeks or more is needed. They focus on feeding support, sleep shaping, establishing routines, and overnight care so parents can rest and recover. This role is centered entirely around the baby.

    • Postpartum Doulas:
      Support both the baby and the parents during the transition home. This includes emotional support, guidance with newborn care, light household help, and creating a calm, supported environment during recovery. They are there to nurture the entire family.

    We help you determine the right level of care based on your lifestyle, preferences, and where you are in your parenting journey.

  • Caregivers placed through Blooming Petals are part of our network and are not available for direct hire.

    This structure allows us to provide ongoing support, maintain our standards of care, and ensure a seamless experience for both families and caregivers.

    Non-solicitation terms are outlined in our service agreement.

  • We do not provide payroll services directly, but we partner with Homework Solutions to connect families with trusted household payroll support and guide you through the process.

    https://www.homeworksolutions.com/partners/blooming-petals/

    Under New York State law, domestic workers must be classified as W-2 employees, not independent contractors, meaning they must be paid legally through payroll with proper tax reporting and protections in place.

  • Yes. Families are the employer of record, and Blooming Petals acts as the placement agency.

    We guide you through the process and can assist with setting up payroll and connecting you with trusted resources to make everything seamless.

  • We understand how important the right fit is for your family. If you are not satisfied with your placement, we offer one complimentary replacement within 4 weeks of hire at no additional placement fee. Our team will work closely with you to better understand your needs and help find a more suitable match.

    Please note: complimentary replacements are limited to one replacement per signed placement agreement.

  • Yes. Our support continues beyond placement. We remain available to assist with communication, transitions, and ongoing guidance, ensuring your family feels supported every step of the way.

    Families can also stay connected through our community outreach events and family coaching sessions, creating a lasting sense of support, education, and connection beyond the placement itself.

  • Benefits can vary by family, but many full-time nanny positions include:

    • Paid Time Off (PTO)

    • Overtime pay (in accordance with state laws)

    • A minimum of two weeks paid vacation

    • Holiday bonuses

    • Healthcare contributions or stipends

    • Housing or relocation assistance (when applicable)

    Benefits are discussed and agreed upon during the hiring process to ensure a clear and supportive working relationship for both the family and caregiver.

Let’s Get to Know Your Family